From Stephen Burke, Director: John Burke Associates (JBA) is a professional Practice of Chartered Surveyors, who operates in the private, commercial and public sectors both in the UK and abroad. Our services include Building and Quantity Surveying, Project Management, Cost Control and Contract Administration. We are also market leaders in the provision of independent third party Site Inspection (Clerk of Works) Services.
JBA’s strategic marketing includes targeted direct mail shots to prospects identified by a bespoke market research provider. Our problem was low and ineffectual follow up, resulting in the inability to maximise opportunities. We were advised of Xen Consultants expertise in this field and subsequently contacted them to seek advice. Following an in depth review with them regarding their marketing objectives and a subsequent thorough team consultation, it was clear that Xen had the skill set John Burke Associates lacked, to engage with potential clients and successfully promote our business.
Following an initial four month trial period, Xen were directly responsible for increasing John Burke Associates enquiry level by almost 25%. We consider this return on capital employed to be excellent value for money and has exceeded our expectations. It was an easy decision to commission Xen to continue with the project on a long term basis.