Spring 2015 – Electile Dysfunction..

The end of the General Election has given us Great British citizens some respite from our politicians.

Politicians, who more often than not, are patronising, speak like robots and consistently give answers to questions they haven’t been asked.

But like politics, the world of business is overflowing with “professionals” who try to be pristine and pitch perfect, but who come across as having suffered a charisma by pass and have as much depth as a cardboard cut out.

The missing ingredient in most failed communication is humanity, because people remove their soul from what they say.

Rather than being perceived as just another product or service, make your offering unique by humanising and personalising it. Leave a piece of your DNA and your emotional fingerprints on everything you do. This is what Steve Jobs did with Apple, what Sir James Dyson does with vacuum cleaners and what Sir Richard Branson does with Virgin.

Fashions may come and go, but the one thing that will never go out of fashion is being human.

When you come from a place of authenticity doors open and people let you in.

When you speak your truth people will trust you.

When you open your heart, it gives permission to those around you to open their heart.

Your authenticity is the foundation to your brand, your freedom and your fulfilment.

Have a successful and productive week!


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